- Twice As Good
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- About 2XG
Media without the burnout.
We help journalists, content creators, and values-based organizations produce content that matters while maintaining wellbeing.
Table of Contents
Mission
Twice As Good Media helps journalists, content creators, and organizations produce ethical, sustainable media through mindful practices, content, services, and programs that inform without burning out creators or audiences.
Our mission is to transform media creation and consumption through mindfulness principles and ethical practices. We help journalists, content creators, and values-based organizations produce content that matters while maintaining wellbeing. Through our mindful journalism content, digital marketing production, branding services, and specialized programs, we're building a more sustainable media ecosystem that serves both creators and audiences without sacrificing mental health. Guided by curiosity, compassion, equanimity, and justice, we're particularly dedicated to supporting those experiencing collective trauma and news fatigue, offering alternatives to traditional media approaches that lead to burnout.
Our purpose is to cultivate a healthier media ecosystem where creators and audiences thrive by applying mindfulness principles to information creation, distribution, and consumption.
We envision a world where media and information are created and consumed mindfully, fostering well-informed communities without the burnout and fatigue that traditional approaches cause. Through our work, we're building toward a sustainable media future where ethical practices empower diverse voices and support both personal and collective wellbeing.
Create impactful media sustainably.
While many media companies focus solely on content production or digital services, and others address wellness separately, Twice As Good Media has integrated these approaches into a cohesive methodology that serves both the quality of the work and the wellbeing of everyone involved in the process.
What we do…
Twice As Good is guided by a set of values which inform every story and project.
Curiosity: an honest desire to learn through exploration and investigation
Compassion: the unconditional wish for all beings to be free from the causes and conditions of suffering
Equanimity: the effort to cultivate a balanced heart and mind through the practice of awareness, leading to wise perception and meaningful insight
Justice: exposing historical wrongs, seeking actionable solutions, and planting seeds for a better future
🎙️Mindful Journalism Podcast
For people who want to learn more about mindfulness and journalism from journalists, scholars and meditation practitioners. It's free, and you can listen to it or read it.
✊🏾Mindful Black Journalism Initiative
Supporting Black folk in creating and consuming mindful media. Some members donate part of their fees to a dedicated fund to support current and aspiring media workers, and free workshops specifically designed to help Black journalists thrive. For example, it might fund a course on trauma-informed reporting, or a Black self-care workshop.
🔊Audio Articles
We make content accessible by narrating each article so you can skip the read, and just listen.
The State of Media: Commentary and reflections on the state of journalism.
Mindful Journalism Principles: Practical tips and guides for journalists and content creators.
Mindful Storytelling: Every so often we publish a narrative about an inspiring person or event, and the wisdom they share.
Journalist Wellbeing: Sustainable practices for media makers.
Services
We integrate mindfulness with media expertise to help content creators produce impactful work sustainably, without the burnout that traditional approaches cause. If you have a brand or project that stands for something but needs a brand update or digital strategy, check out our service packages and book your quote.
Founder and Publisher
Sandra Hannebohm is a journalist and digital producer. As the owner of Twice As Good Media, she's the author and host of the Mindful Journalism newsletter and podcast—mindful methods and stories for journalists and recovering news-a-holics.
Having worked in independent and nonprofit media for ten years, Sandra has extensive experience in entrepreneurial and non-profit journalism, and digital media startups.
As a freelancer Sandra worked with CBC, Halifax Magazine, Halifax Examiner, Black Business Initiative Magazine, and she was the local housing reporter for The Coast. She covered the rise of Airbnb at the start of the housing crisis, and she has covered a number of topics in social justice from poverty and systemic racism to disability rights and gentrification.
Sandra is a graduate of Google News Initiative and LION Publishers' Pre-launch Startups Lab, as well as the CUNY School of Journalism Entrepreneurial Journalism Creators Program.
